Templates and resources on The Long Run site are practical formats—briefs, checklists, planning grids—not generic PDFs with filler logos. This page explains what TLR hosts, how to use each format, and what is not offered as a download until a file actually exists in the repository or CDN.
Resource types and when to use them
- Campaign brief template — starting a new launch; pair with the tutorial on tutorials and how-to guides.
- Creative review checklist — before approving assets; reduces subjective debates.
- Quarterly marketing plan grid — aligns choices to strategy frameworks.
- Measurement definitions sheet — aligns analytics, sales, and leadership on numerators/denominators.
- Agency–client governance doc — roles, SLAs, and revision rounds for agency workflows.
How to work with templates (step by step)
- Copy the format into your system of record (doc, wiki, or project tool)—do not treat the marketing site as the editor of record.
- Delete sections that do not apply; unused sections create checkbox theater.
- Assign owners per section before filling content.
- Version the file with date and campaign code in the title.
- Archive the completed brief with results in your retrospective folder.
Downloads on this site
TLR does not display download buttons for files that are not shipped. If a future resource is offered as a file, it will be linked here with a verifiable path (for example under assets/ or a documented URL). Until then, reproduce structures from the journal tutorials and checklists described in prose on this page.
Checklist: campaign readiness
- Objective and primary metric defined
- Audience segment named (not “everyone”)
- Message pillars and “do not say” lines documented
- Legal or brand review path identified
- Launch and reporting dates on calendar
- Post-launch retrospective scheduled
Checklist: handoff to sales
- Offer and pricing language matches approved sources (pricing guidance)
- Lead definition agreed (MQL rules)
- Sample talk track attached to brief
- Feedback loop from sales to marketing scheduled
Common mistakes
- Filling templates without a decision metric.
- Using TLR example copy verbatim in regulated industries without review.
- Treating templates as substitute for research when entering new markets.
FAQ
Are Notion or Figma files available? Only if TLR publishes links. Ask via contact.
Can agencies white-label these? Requires TLR permission; credit and terms apply.
Next steps
Run the campaign readiness checklist on your next launch. Deepen skills via learning paths.